Smoke Signals: Why Pre-Rolls Are Set to Dominate Canada's Cannabis Market

If pre-rolls are the new cannabis top shotta, then infused pre-rolls are next up. These potent powerhouses have seen growth that can only be described as explosive, expanding from a mere 6.2% of total sales in January 2022 to a whopping 29.8% by February 2023—a mind-boggling 606% growth rate [1]. It's as if someone took the industry, shook it up like a snow globe, and when the glitter settled a minute later, infused pre-rolls were on top. The ‘roll your own’ motto of past Canadian cannabis generations is no longer at the forefront of the culture. The industry has responded to this consumer love affair with pre rolled convenience. In 2022 alone, nearly 27% of new cannabis products introduced in Canada were pre-rolls [2]. It's a veritable arms race of innovation, with producers constantly refreshing packaging and launching new strains with greater velocity.